Zenni Doubles Down on Innovation and Brand to Fuel Growth with New C-Suite Additions
Zenni, the online eyewear retail leader, announced today two new key hires to its C-suite to support its continued growth.
National Tiles says ‘Whatever You’re Into, Now You Can’ in newly launched brand campaign
The National Tiles brand is cemented in the psyche of Australians, synonymous with founder Frank Walker’s signature ‘Helllooo ...
Cottco unveils rebranding strategy, targets 1 500 kgs per hectare
Spread This NewsBy Alois Vinga THE Cotton Company of Zimbabwe (COTTCO) transformation exercise has seen the tabling of plans ...
Anticoagulants Market 2022: Top Leading Players, Segment, Industry Share, Size, Development Strategy, Growth Opportunities till 2028
The “ Anticoagulants Market ” 2022 report provides a detailed analysis of global market size, regional and country-level market size, segmentation market growth, market share, competitive Landscape, ...
Brand Institute's Vice President of Market Research and Commercial Strategy on the Importance of Market Research Panels in Brand Development
Brand Institute's Vice President of Market Research and Commercial Strategy, Joe Bazerghi, who spearheaded the expansion of ...
CE Brands Appoints New VP Finance and Interim Chief Financial Officer
CE Brands Inc. (TSXV: CEBI; CEBI.WT) (“CE Brands” or the “Company”), a data-driven consumer-electronics company, is pleased to announce today that it appointed Khanjan Chhaya (FCA) as its interim ...
SPECTACLE ANNOUNCES RELEASE OF RECESSION-PROOFING GUIDE FOR BRANDS
The free e-book provides a straightforward, step-by-step approach for startup brands to maintain momentum in a turbulent economy. AUSTIN, Texas, Aug. /PRNewswire/ -- Spectacle, an award-winning brand ...
Employee health insurance platform Plum names Sasha Abraham as its head of brand
Abraham will be responsible for crafting the brand strategy, driving brand awareness and affinity, and spearheading ...
When Branding Yourself, Avoid This Mistake
While listening to what's being said on social media can be sort of like listening to what's written on the walls of public ...
Omnicom launches gaming solution for brands
LevelUp OAC combines the expertise of agencies TMA and GSD&M around brand strategy, influencer engagement, in-game advertising and more.
Carhartt Appoints New Chief Brand Officer
Latest Addition to Senior Executive Leadership Team, Susan Hennike, to Champion Carhartt's Brand Mission, Values and Heritage ...
How Tom Brady's robust trademark and brand strategy that spans cookbooks to skincare is setting him up for life after the NFL
Tom Brady's lawyers have applied for a slew of trademarks that show the athlete's business interests, from wellness, to food, ...
Carhartt hires Bombas exec as new chief brand officer
Dearborn-based workwear brand Carhartt has hired a Bombas executive as its new chief brand officer. Susan Hennike will report ...
Chinese brands that pioneered India’s smartphone market are now being hounded by authorities
As many as 119 bank accounts of Vivo India have been frozen, while Oppo India has been accused of avoiding taxes worth $551 ...
Strategygram: Mirror, mirror on the wall
This week’s Strategygram titled ‘Mirror, Mirror on the Wall’ is part of the series created by Sattar Khan, a brand strategy consultant. Each Strategygram condenses one strategic thought into ...
How India’s influencers quit the 9-5 grind and made it big – and why brands love them
Influencer marketing in India was worth US$113 million by the end of 2021, and is expected to reach US$129 million in 2025 ...
Priester Named Sr. Director, Public Affairs & Brand Strategy for HMTX
HMTX Industries announced that Ellie Priester has been promoted to the new position of senior director, public affairs and ...
Digital Silk & Evlo Fitness Launch A Vibrant New Digital Experience to Grow the Fitness Brand Online
Founded by a renowned physical therapist Dr. Shannon Ritchey, fitness brand Evlo partnered with a creative digital agency Digital Silk to reimagine and grow their online presence through strategic ...
Former Clemenger BBDO head of brand planning Graham Sweet joins The Royals as head of strategy
Independent agency The Royals has appointed Graham Sweet to the role of head of strategy Sydney. Sweet was most recently head ...
LuisaViaRoma’s Founder, CEO And Editor-In-Chief On Involving Creators To Build A Content-Led Strategy In Ecommerce
We want to distinguish ourselves on a different level from our competitors. We try our best to be a company that has a soul ...